The authorities of one of the most beautiful cities in Poland, cultural and student capital of Poland - Krakow - announced its plans to create a company on promoting the city as the main Polish center of religious tourism.
Krakow has not only a great historical and cultural potential for tourism development in Poland, but also a unique religious heritage with enormous reserves for the development of pilgrimage tourism. In Krakow there is not only a huge number of such Catholic churches as the Church of the Holy Apostles Peter and Paul, the Catholic Church of St. Andrzej, the church on Skalce, the Church of the Virgin Mary, the Wawel Cathedral, but also a lot of places associated with John Paul II.
Near the Lagiewniki district in Krakow is located the Sanctuary of Divine Mercy, where is kept the capsule with the blood of the Blessed John Paul II. Every year this shrine in Krakow is visited by more than 2 million people from 100 countries.
Advertising activities on promotion Krakow as the religious capital are planned for the second half of this year. Advertising actions will be held in such famous pilgrimage centers as Lourdes in France, which annually attracts millions of pilgrims, who come in hope of healing; Fatima in Portugal - famous place of pilgrimage for the Christians people due to the numerous appearances of the Virgin Mary; Loreto, where is located one of the greatest Christian shrines - Basilica of Santa Casa; San Giovanni Rotondo in Italy, where is located the oldest in Europe sanctuary of the Archangel Michael; Santiago de Compostela in Spain, which is the final destination of pilgrims, who travel the Way of St. James.
Part of the Krakow promotion as a religious center will be a mobile museum of one of the world's most famous Poles, peacemaker the Pope John Paul II. Mobile museum will travel and welcome pilgrims from around the world in the most holy places in Europe.
Promotion campaign will also include an international religious tourism conference in Krakow, which will be held in October 2013 and become an important element of the European cultural integration.