This year the Polish National Tourist Office will organize a presentation of sights and monuments as a part of advertising campaign for Euro 2012. Representatives of Polish tourism industry are going to focus on sights in Pomerania and Podlaska.
In the exhibition will also take part the leading tour operator of Poland - Mazurkas Travel Company, as well as the national airline LOT.
As for Euro 2012, it will also be promoted at the exhibition. Polish tourist companies intend to use The Holiday World Show for presentation of its new advertising campaign, created specifically for the European Championship. The campaign is called "Move your Imagination". The main goal of the campaign is to "stick" football fans to Poland and make them to visit the country again and again as tourists. Presentation of "Move your Imagination" will promote not only the newest stadiums, but also the main attractions of Krakow, Poznan, Warsaw and other cities that will host Euro 2012 games.
Especially for visitors and Irish tourists Poland Tourist Office has prepared a special seminar, which will attend leading representatives of the tourism industry and journalists.
Holiday World Show promises to be a great place to enhance promotion of Euro 2012 and Polish tourism opportunities in Western Europe, as it is one of the most visited in the region. For example, in 2011 it was visited by more than 55 000 people.