The famous Polish vodka Sobieski will be bottled in India. As expected, the first batch of Sobieski will appear in Indian supermarkets in April 2011.
The French owner of the Polish vodka brand - Belvedere Group - has certified one of the plants, located in the suburbs of New Delhi, for production and sales of vodka under the brand Sobieski. Indo-Polish vodka will be sold in Delhi, as well as in Indian 8 states.
The famous Polish vodka should help Belvedere Group to win a position in the vodka market in India, which today shows strong growth. Sales of vodka in India last year were amounted to 7,000,000 boxes. In 2010, the expected increase in consumption of vodka is 18-20%. The biggest brands in the Indian market of alcoholic beverages are Smirnoff and Bacardi.
According to preliminary estimates the cost of a large bottle of Sobieski (0,75 ml) in India will cost 400 rupees.
The Indian side is counting on the capture of a quarter of market in the country by Sobieski vodka. It was announced in the interview for Business Standard by the head of the company NV Distilleries Ashok Jain, which will produce vodka.
Along with the classic Sobieski vodka, an Indian manufacturer also plans to launch the production of alcoholic beverages on the basis of Polish vodka. The drink will be named Sobieski Impress. It is expected to be presented in the niche of high-quality alcoholic drinks. Currently, the main niche of the Indian market of alcohol tonics is kept by the products from Bacardi.
Sobieski brand is represented today in the markets around the world. Its name vodka gained in honor of the Polish king Jan III Sobieski. Vodka is produced in Poland since 1864. In 2007, Sobieski Vodka has been named number 1 in the world. Today, among the owners of the brand is the famous American actor Bruce Willis, who owns 3.3% stake in Belvedere, SA. One of the factories producing Sobieski is located in Ukraine (Cherkassky LVP).